The concept was clear: what would people want to wear? The answer was clean, essential clothes that were distinct. Unique designs that are memorable and thought provoking.
We want to keep things fresh and funky. We’re starting with t-shirts but we will expand from there. The concepts will have a limited run. We won’t want to mass produce to an extent where customers are all rocking the same thing. Miss a run? Don’t worry, the next shit will have that drip.
Thank you for your patronage.